Harika Komreddy

About me

I'm currently a second-year MBA student at Simon Business School, specializing in Marketing and Product Management.

I have successfully managed and launched products across both B2C and B2B segments. Previously at Yahoo, I developed an ad categorization system to better understand and target our clients' audiences across various advertising verticals. I have collaborated with SaaS platforms, specifically in the integration of StampMe for a company in the consumer goods industry, further enhancing my expertise in campaign management and customer engagement strategies.

My Expertise

Ad Performance

Optimization of ad campaigns using KPIs such as CTR, ITR, and VCR to drive audience engagement.
Brand Management

Comprehensive strategies to strengthen brand positioning and messaging.
Digital Product Marketing

Tailoring campaigns and messaging to maximize product visibility.
Web Design

Creating user-centric and visually appealing web designs.

Testimonials

Sara Horvath

Former Manager at Yahoo

Harika brought a fresh perspective to ads, and in a short amount of time, she managed to soak up an extensive amount of information like a sponge. It’s a lot to learn about all the environments and formats, yet she handled it with ease. She is an optimistic go-getter with a “no sweat, no fear” attitude who takes action and most importantly asks questions when needed.
Terry Callanan

Former Mentor at Simon Vision Consulting

Harika demonstrated the three attributes of a strong team player...she was "hungry, humble, and smart" (Ref: Patrick Lencioni's book "The Ideal Team Player"). She was hungry (wanting to lead the team and ensure they were successful), she did not know all the answers and was humble enough to ask questions of me and her team, and she was smart (not just technically, but emotionally) to be able to tune into the needs of her team. Harika demonstrated leadership and consulting skills that were particularly impressive for a MBA student. Her appreciation of communication styles, experience with delegation, being a strong team player, and her client/customer focus prepares her well for success!

Technology & Tools

Resume

Education

Simon Business School, University of Rochester

Master of Business Administration (STEM-Designated Program)
May 2023 — May 2025
Concentration: Marketing, Product Management; Minor: Finance

Organization Leadership: President of Simon Finance and Investment Club
Indiana University-Purdue University Indianapolis

Bachelors of Science in Neuroscience
August 2018 - December 2022
Recipient of Mitch Daniels Early Graduation Scholarship

Experiential Learning

Simon Vision Consulting

Project Manager
January 2024 - May 2024
• Managed a team of 5 consultants, using Jira to plan, track, and manage over 20 tasks, meeting deliverables within a 3-month timeline ensuring alignment, timely execution, and delivering an actionable solution.

• Crafted recommendations for international distribution to enhance global market penetration to 3 countries, resulting in a projected 20% increase in measured market reach and a 15% improvement in online traffic.

• Designed digital mockups using Figma for social media page, Instagram Shop, website enhancement, and Amazon Brand Page creation, collaborating with designers, engineers, and marketing team while conducting A/B testing to optimize user experience, resulting in a projected 25% increase in user engagement.

Experience

Yahoo!

Ad Solutions
June 2024 - September 2024
• Developed and executed a B2B ad categorization system, tagging 300+ creatives across 4 categories, aligning with global strategies across EMEA, NAR, APAC, and UCAN, enhancing efficiency in campaign targeting.

• Collaborated with Product Marketing, Digital Marketing, and Customer Service teams to develop a Best Practices guide, assessing campaign elements such as call-to-action size, logo positioning, and messaging.
• Analyzed ad performance against KPIs to create and present actionable insights for optimizing click-through rates, interaction rates, and video completion rates, leading to a projected 40% lift in client conversions.
• Identified data discrepancies in click-through rates and interaction rates outside the acceptable range (-10% to +10%) using Excel and Looker Studio and developed dashboards for benchmarking and decision making.
Marathon Petroleum Corporation

Product Manager, New Products & StampMe
November 2021 - May 2023
• Led the product launch for a new product entry, conducting market research, defining positioning strategies, and developing go-to-market approaches, tailored to the B2C segment in the petroleum and energy industry.

• Implemented a highly effective loyalty program pricing strategy using a SaaS platform to provide incentives for new product entry, resulting in the acquisition of 400 new clients and a 15% rise in client retention in Q2.
Customs by Hari

CEO/Founder
December 2020 - January 2023
• Streamlined social media communication to align with targeted ads, driving a 15% increase in revenue and expanding the customer base by 40%, while leveraging Adobe Photoshop to design high-quality mock-ups.
Tonic Muscle

Product Marketing Manager
January 2021 - August 2021
• Streamlined social media communication to align with targeted ads, driving a 15% increase in revenue and expanding the customer base by 40%, while leveraging Adobe Photoshop to design high-quality mock-ups.